Sunday, June 17, 2012

Good Godin!

Recently my niece introduced me to Seth Godin’s blog. I’ve read his books, Tribes and Stop Stealing Dreams, and I’m loving his blog. He’s like a modern day Emerson. Here’s a few of his recent posts and my comments:
Note for note 
I'm listening to an obscure CD of the Silver Beats , a group of four Japanese lads who play note for note renditions of Beatles songs. They don't speak a word of English. And yet they sing beautifully. 
I saw them as an opening act a few years ago, and the novelty was extraordinary. 
The thing is, I don't want to see them again. Why would I? It's note for note. No chance for random rhapsodic moments. No chance for total disaster. 
Part of the magic of our work is that it's not guaranteed. As soon as it is, we can digitize it or mechanize it or outsource it.

So not being a guaranteed happy mom is just job security??

Amplify the positive outliers 
The most efficient way to get the behavior you're looking for is to find positive deviants and give them a platform, a microphone and public praise. 
The tribe is hyper-aware of what's being celebrated, and when you celebrate those that are moving in the right direction, you create a powerful push in that direction. It's tempting to spend your time extinguishing bad behaviors, but in fact, spreading the word about the superstars is far more likely to change the culture of your market.
AND another reason not to wallow in what I’m doing wrong or what others are doing are or what is just wrong. Seems I need lots of reminders about this, and I’m grateful God continues to tell me in new ways.

"I don't even know what I'm afraid of" 
This is the fear that kills brands and b2b sales and individual creativity. It's the fear without a name, without a face, without false facts that can be shot down or arguments that can be reasoned with. 
This is the amygdala firing, the lizard brain being triggered without rational explanation. 
When we are wrestling against the elusive and resilient fear with no name, often the only choice is to live with it, to care enough about forward motion and practical progress that we can come embrace the inner trembling that won't give up. 
In market after market paralyzed with fear, this trembling might be the very best sign that you're on to something.
I’m struggling with fears concerning several issues in my life. Godin gives me understanding and tools here to keep moving.

Compared to magical 
The easiest way to sell yourself short is to compare your work to the competition. To say that you are 5% cheaper or have one or two features that stand out--this is a formula for slightly better mediocrity. 
The goal ought to be to compare yourself not to the best your peers or the competition has managed to get through a committee or down on paper, but to an unattainable, magical unicorn. 
Compared to that, how are you doing?
This reminds me of a previous blog post about seeing goals as Stars rather than Sticks. I’m praying for ways to have a vision of Stars so that I can keep moving with some of my cherished goals.

Check out his blog! You just might be inspired too!


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